Innovation Event


Kategorie: Supporting Entrepreneurs

Ort: Fluxdock, Freilager-Platz 3, 4142 Münchenstein

Rahel Schneider

Ihre Kontaktperson

Rahel Schneider

Project Manager Real Estate & Entrepreneurship

Tel. +41 61 295 50 07

event Supporting Entrepreneurs


From an Idea to the Product through Design Thinking


Learn how to generate great new ideas and communicate them.

The Design Thinking process empowers teams to find useful solutions by focusing on the customers’ requirements and the relevant outside perspective.

Any new idea or new product needs communication and the involvement of stakeholders and decision makers. Knowing the key principles of Storytelling will help you to communicate your ideas convincingly.

We are delighted to having Philipp Bärfuss, the former CTO of Magnolia and founder of «woowai» and his business partner Christian Baechler, a digital marketeer and storyteller, presenting their bundled knowledge on Design Thinking and Storytelling.
The event takes place at Fluxdock (Transitlager, Freilager-Platz 3) in Münchenstein on 13 December 2017, starting at 18:00. Doors open at 17:45.


17:45 Door opening
18:00 Welcome by Basel Area
18:15 Design Thinking
What is Design Thinking and why is it relevant?
Walk through the process: Emphasize, Define, Ideate, Prototype and Test.
19:00 Storytelling
Great ideas become great through great communication.
Every great communication needs a story, a main and supporting actor.
19:30 Closing/Apero

The event is free of charge but registration via the registration link is compulsory by 11 December.

Company Profile «woowai»:
Woowai helps to inspire, create and grow digital businesses by applying a holistic approach balancing the three aspects: market, product and organization. We analyse the main weak spots and help to eliminate them with battle-proofed methods. With our technical and execution-focused background, we let dreams come true.

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