Thomas Brenzikofer

Thomas Brenzikofer

Manager Network and Events, Healthcare Innovation - DayOne

Tel. +41 61 295 50 16

report ICT
(img: clock/pixabay)

(img: clock/pixabay)


Baloise moves forward with digitalisation

The Baloise Group is breaking new ground with respect to digital insurance with its business unit Basel Insurances. The company is launching two new products and is becoming a pioneer in Europe with its photo-recognition software for watch insurance.

The watch insurance is being launched at the same time as the opening of the Basel watch and jewellery trade fair Baselworld. As Basel Insurances writes in a statement, this is a pilot project for the new photo recognition that the insurance company is offering for the first time in Europe.

“For the first time ever it’s now possible to conclude an insurance contract based on photo recognition. The insurance contract process is simplified considerably and the customer receives the photo directly on the printed contract,” said member of the board of directors Wolfgang Prasser.

The company is collaborating with two start-ups for the IT system and photo-recognition software for the watch insurance.

“As a Basel company, we’re proud to be able to launch the photo-recognition watch insurance on the opening day of Baselworld and would like to thank both start-ups for the great cooperation,” said Philipp Marty, director of product management property/liability for private customers.

The second new insurance product from Basel Insurances is “a cyber insurance that offers our private customers all-round protection when surfing or making payments on the internet,” explained Prasser. For example, the company will delete photos from the internet or assume costs in cases of internet shopping fraud.


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