Market Opportunity and Market Analysis
Marketing is one of the fundamental requirements of any business plan. Market analysis, which reveals the existing strengths and weaknesses of the target market, plays an important role in considering your business idea. In addition, planning effective marketing initiatives and strategies helps meet the needs and expectations of a target market and its audience.
SWOT analysis is a practical tool for analysing the strengths and weaknesses of your business idea, as well as for assessing the opportunities and threats presented by the market.