Place: Switzerland Innovation Park Basel Area AG, Gewerbestrasse 24, 4123 Allschwil

Adrian Sprenger

Your contact person

Adrian Sprenger

Dr. | Manager Entrepreneurship

Tel. +41 61 295 50 23



Bring your market and competitor analysis to the next level

The event is already fully booked.

Your product idea is born, first prototypes are produced and tests are realized. You know your market – but do you truly understand it?
If your market approach, positioning and target customer profile are vague, you should join this workshop session. It will provide effective and efficient tools and approaches to perform a market and competitor analysis. Furthermore, you will learn how to quantify the addressable market and gain in-depth market knowledge. In breakout sessions you gain hands-on experience by discussing tailor-made examples from the medical device industry. The examples given in the workshop will be from the LifeScience and MedTech realm, the insights however are easily transferable to other technological fields.

Participants: young entrepreneurs, startup team members, product, market and business development manager
When: 22.01.2019, 13:00 - 17:00
Where: Switzerland Innovation Park, Gewerbestrasse 24, 4123 Allschwil



Welcome, introduction, motivation


Quantitative and qualitative market assessment


Competitive matrix and profile


Identify and understand your customer


Short break


Break-out session in small groups and presentation of key findings





About the speaker
Ulrike Neuberger holds a Double Degree in European Business Administration from ESB Reutlingen (Germany) and Universidad Pontificia Comillas (Spain). She has more than 15 years of experience in the healthcare industry, mainly with Medical Devices and OTCs. Ulrike has a broad business understanding and experience in leading product development projects. She has worked in various line functions such as product management and market development. She is co-founder and partner of the small boutique consultancy MEDICALBOARD and Manager at EFFECTUM MEDICAL. Ulrike knows both sides – business and training – and frequently holds workshops and seminars.
Registration and Cancellation
Participation to the event is free of charge; however, your registration is mandatory. If the seminar is overbooked we only admit one person per company. Registration will be confirmed or declined one week prior to the event. In case you later find you cannot attend, please kindly use the link in the registration confirmation sent to you by email to cancel your registration and free your spot for someone else.
Startup projects are preferred
If applicable, please include a short description of the project for which you would like to attend the seminar. As the economic promotion of the Basel area, we specifically support startup projects from the region with our free seminars and workshops. Hence, startup projects from Basel-Stadt, Basel-Landschaft and Jura are handled with priority, remaining seats are given to all other registrations according to registration date.

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