Astrid Oyo

Chief Representative North America

Astrid Oyo is Chief Representative for North America for BaselArea.swiss. 

Entrepreneur and Accomplished Senior Executive, Astrid has diversified international experience in Retail Management, New Business Development, Start Up and Strategy Consulting, especially market entry strategies and cross Atlantic expansion.

Before joining BaselArea.swiss, Astrid built a successful startup business in investment/real estate/design, led international business development as Global VP IKEA BUSINESS and consulted for BCG on pan-european strategies with a focus on Consumer Goods and Retail industries.

Astrid served on the boards of Center for Women Business Research (CWBR) and Womens Leadership Exchange (WLE). 

Astrid graduated from University of Zürich with a Masters of Arts (MA) in Business and Organizational Behavior, and gained an MBA from Kellogg School of Management/Northwestern University. She is fluent in German, English, French, Spanish, Italian, Norwegian and Swedish.

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