Welcome to BaselArea.swiss

Fostering innovation & accelerating business in Switzerland’s most dynamic economic region >>>>

No. 1 in Swissness

Swissness means business-friendly, reliable and productive. As an economic powerhouse and with decidedly pro-business core values, ... >>>> Swissness means business-friendly, reliable and productive. As an economic powerhouse and with decidedly pro-business core values, the Basel region is a shining example for these Swiss virtues.

No. 1 in Life Sciences and Healthcare

The entire life sciences value chain in one place and easily accessible? That’s what makes the Basel region unique and a preferred ... >>>> The entire life sciences value chain in one place and easily accessible? That’s what makes the Basel region unique and a preferred location for research, development, production and headquarters functions - for 600 companies and counting.

No. 1 in Innovation Industries

Switzerland is considered the most innovative country in the world, according to various studies. Access to knowledge, highly quali... >>>> Switzerland is considered the most innovative country in the world, according to various studies. Access to knowledge, highly qualified and international talent and a strong industrial backbone have turned the Basel region into the leading innovation hub of Switzerland.

No. 1 in Access from and to Europe

Via container ship or by plane: Outstanding connectivity and transportation, bordering Germany and France, and a central location i... >>>> Via container ship or by plane: Outstanding connectivity and transportation, bordering Germany and France, and a central location in the middle of Europe have established the Basel region as a preferred logistics hub and metropolitan platform for international trade.

No. 1 in Culture and Leisure

World-class art treasures, culture and sports events, an international, urban ambience nestled in a healthy natural landscape for r... >>>> World-class art treasures, culture and sports events, an international, urban ambience nestled in a healthy natural landscape for recreation, all of this combined establishes the Basel region as one of the most livable and lively spots to dwell and work in the world.

BaselArea.swiss is a joint initiative for innovation and economic promotion by the cantons of Basel-Stadt, Basel-Landschaft and Jura in Northwestern Switzerland. BaselArea.swiss supports entrepreneurs and companies from abroad with the successful implementation of innovation and business ventures in the Basel region.

Through an extensive network of 15'000 decision-makers, innovators, experts, influencers and multipliers, BaselArea.swiss provides its clients direct access to relevant expertise and specialized know-how.

BaselArea.swiss offers its clients customized services in four main areas:

Invest in the Basel Region

Invest in the Basel Region helps clients with personalized support in deciding where to locate their business activities in the Basel region. Companies can expect competent advice during the entire site selection and settlement process.

Connecting Innovators

Connecting Innovators helps connecting companies and researchers in technology, R&D and innovation matters, and within the tech industry sectors Life Sciences, Medical Technologies, ICT, Micro, Nano & Materials, and Production Technologies.

Supporting Entrepreneurs

Supporting Entrepreneurs offers entrepreneurs, who plan to start a company in the Basel region, overall help and support during the operational implementation of their business plans. Furthermore, start-ups and SME in expansion mode from the technology sectors mentioned above can benefit from strategic networking services to connect with industry experts and investors.

Accessing China

Accessing China provides companies in Northwestern Switzerland, which are looking to expand to China with a competent partnering network for a smooth market entry and implementation of their expansion project in China.

BaselArea.swiss also manages a comprehensive information platform, which showcases the competencies and specializations in the Basel business region, and further advances the integration of the region’s innovative players:

Innovation Reports

Covering the latest stories and reports on innovation in the Basel region and featuring a monthly newsletter with interviews, background stories and news about company settlements in the Basel region.

Innovation Events

BaselArea.swiss organizes and co-hosts more than 50 events annually dedicated to knowledge transfer and entrepreneurial culture. “Innovation Events” is where innovators and entrepreneurs share their thoughts and experiences about the latest in innovation.

When it comes to competitiveness and the ability to innovate, Switzerland has been one of the world’s top business locations for years. Several factors are responsible for Switzerland’s leading position: In addition to its excellency in education and a state-of-the-art infrastructure, one prominent reason for equating Swissness with business-friendliness, reliability, and productivity certainly is the efficiency of Swiss government authorities. For decades, companies and their investments in Switzerland have been able to benefit from a strong legal system, planning reliability and financial stability. Such an environment also provides the single most important precondition for sustainable expansion into new markets. Not coincidentally, Switzerland can claim the highest density of multinational enterprises.

The Basel region has made major contributions to this Swiss success story. Not only lay the beginnings and origins of numerous leading global players here, their successes also fuels the economic growth of our dynamic region. For instance, GDP numbers for the Basel region are significantly above the national average: The greater agglomeration of Basel achieves the highest gross domestic product per capita. At the same time, the Basel region is boosting Switzerland’s innovative capabilities, largely due to its leadership in life sciences and other high-tech sectors that are strongly represented in the area. For example, roughly a fifth of Switzerland’s value of exported goods is generated in the Basel region – remarkably considering the Basel region represents less than 10% of the Swiss population.

Four eminent features are at the core of the excellent reputation that Switzerland, and the Basel region in particular, enjoy when it comes to global competition of business, industry and knowledge locations:

Intelligent tax policies

Federalism as Switzerland’s guiding principle encourages active fiscal competition among cantons - which keeps tax rates within reasonable brackets. Apart from a flat tax rate on a federal level, the cantons are solely responsible for setting the tax rates - and for providing a best possible business environment for companies. As a result, the main beneficiaries of the Basel region are companies active in innovative industries with a high value add, as well as companies investing substantially in research, development and production.

Liberal labor market

Given the high density of internationally active high-tech companies in the Basel region, local authorities are supportive in order to answer the demand for highly qualified experts and executives from abroad. Companies also benefit from one of Europe’s most liberal labor market, while simultaneously being able to offer employees great benefits. The Basel region’s labor regulations and market allow companies to react quickly if changes in the business environment require action.

Sustainable infrastructure

In Switzerland, 5 minutes of train delay is considered unpleasant and exceptional – which routinely puts a smile on the faces of visitors from other countries. It is a well-known fact that the Swiss public infrastructure is rightly considered one of the most modern and reliable of the world – much to the advantage of companies in the Basel region: Exceptional connectivity by car, train or plane from and to all of Europe – and by waterway on the Rhine to all over the world.

Dual education system

Only a third of young Swiss finish high school and continue to earn degrees at one of Switzerland’s top universities. For many other countries this might represent a disastrous educational failure. In Switzerland, it’s actually part of the country’s success of professional formation. The aim of Switzerland’s “dual” education system is that a majority of young people will complete a Swiss-Federation-certified apprenticeship in order to join the workforce early on. A specialization, mostly „on the job“, is possible and often pursued at one of the country’s technical colleges or universities of applied sciences. This provides the Swiss labor market with a steady supply of entry-level employees with several years of on-the-job training and who will flexibly work in the most promising sectors, and where the actual demand is from employers and the industry. In addition and especially in the Basel region, there are many and well-established international schools that address the needs of expats and their kids for easy integration.

Being the only political system based on direct democracy, Switzerland has developed a uniquely cohesive political and social culture over the centuries. It is characterized by federalism, autonomy, and concordance, and has been the foundations of a stable political and social environment and is an embodiment of Swiss values. With its open-mindedness, the pragmatic can-do attitude of its authorities and people, the Basel region is a superb example of a business location that offers companies a great environment in which they’re all but certain to thrive.

The Basel region is one of the most sought-after life sciences locations in the world and clearly Europe’s No. 1. With Roche and Novartis, two out of three global market leaders, hail from the Basel region from where they run their global operations.

Just like them, several other international players have established central business divisions here in Basel, among them Elanco (Eli Lilly Company), Abott and Bayer. A good deal of newcomers such as Actelion, Basilea, Evolva and highly specialized companies like Bachem and Polyphor complete Basel’s life sciences ecosystem. Not surprisingly, the Basel region has also morphed into a hotspot for promising start-ups.

The Basel region is home to a total of 700 life sciences companies that are making a substantial contribution to an already dynamic business environment. Their sustainable success is mainly based on the following three factors

The life sciences industry is the growth engine of the Basel region – home-grown and here to stay

With a total of 33’000 employees in the life sciences sector, the Basel region boasts a production of goods and services worth USD 321 million per hour. This makes the Basel region by far the world’s life sciences destination with the highest productivity. When it comes to gross value, the Basel region is a world champion too: Nowhere in the world are higher production volumes to be found than in the Basel region, with its USD 19 billion p.a. At the same time, Basel’s annually received USD 6 billion investments in research and development makes the region a leader in this discipline too. Local life sciences are responsible for above-average economic growth – a fact reflected in the spotless reputation that the industry enjoys in the Basel region.

In the Basel region you’ll find talent and specialists with all kinds of competencies – quite often even in walking distance

From research and start-ups to manufacturing, marketing and distribution you’ll find the complete life sciences value chain of the Basel region practically on-site, and hence a deep talent pool of experienced specialists and experts at every stage and for every function of your company. Add top-of-the-line research institutes like Biozentrum at the University of Basel, the Department of Biosystems Science and Engineering of the ETH Zürich and the Friedrich Miescher Institute, and you’ll begin to grasp the extent of the Basel region’s unique life sciences mix. Its depth and density of resources, expertise and talent – oftentimes literally in walking distance – is unmatched in a global comparison and provides a uniquely fertile ground for innovations of the future.

The Basel region is a beacon of innovation in the life sciences – with a long tradition of more than 250 years

The Basel region can rightly claim to be the life sciences location with the longest history. From the beginnings with its industrial silk ribbon dye mills in the mid-century 1800s up to the biotech revolution, the Basel life sciences ecosystem has repeatedly evolved and reinvented itself in the course of the industry’s larger developments. This success story continues to be written. Unlike other historically grown life sciences centers, the Basel region has enjoyed solid and sustainable growth in recent years. And given a planned capital expenditure of 6 billion Swiss Francs for public and private infrastructure projects in the next couple of years, the region’s next growth spurt is just around the corner.

Tradition, a strong industrial backbone, and profound expertise in research and development, as well as in commercialization, have made the Basel region one of the most complete and full-fledged life sciences destinations in the world. You really would be hard pressed to find a region more suitable for efficient, sustainable and successful pre-commercial and commercial project development in the life sciences.

High-tech is the driving economic force in the Basel region and a guarantor of higher-than-average growth. And it will stay this way.  Because a strong industrial backbone, an international business environment that attracts talent and specialists from all over the world, combined with the world-class Swiss educational system have rendered the Basel region an ideal biotope for innovation. Here, companies, in particular from medical technology, ICT, precision mechanics, as well as from chemical industries, will benefit from the following location features:                         

The Basel region stands on strong industrial ground in the high-tech sector

92% of the industrial value added in the canton of Basel-Stadt is created by high-tech companies. Similarly, in the more rural cantons of Basel-Land and Jura, it is well above 70% and hence above the national average of around 60%. And it’s this latter percentage that has lifted Switzerland into the ranks of the most innovative nations in the world.

The Basel region is a front-runner in research and development

In Switzerland, the private sector is responsible for 69% of investments in research and development - a rather high ratio in global comparison – and 40% of which are generated in the Basel region, even though it holds only 10% of Switzerland’s population. Five of the 10 Swiss companies with the most patents registered are headquartered in the Basel region: Roche, Novartis, Clariant, Syngenta and Endress+Hauser. That’s why there simply is no other Swiss business location that employs a larger workforce in research and development.

The Basel region is globally connected and attracts talents from all over the world

Approximately one out of five in the Basel region’s population of 700’000 hails from abroad; the expat community currently amounts to 36’000. Situated close to the borders of Germany and France, the Basel region also sees a daily influx of 70'000 cross-border commuters from these neighboring countries. It’s hard to think of another business location, where such intense international business dynamics are unfolding in so little space, to form a center of attraction for professionals and specialists from all over the world.

World-class science and academic education

In addition to being a strong industrial research and development location, the Basel region is also perfectly positioned within the European world of academia. With its 2'000 professors and 12’000 students, the University of Basel is one of the oldest in Europe and ranks among the top 100 worldwide. Less than a two-hour train ride away are the Federal Institutes of Technology ETH Zurich (which has a life sciences department in Basel) and the EPFL Lausanne, both among the world’s absolute top-notch universities. In total, the Basel region (including its bordering countries) is home to no less than 167 research institutions in a perimeter of a few 100 kilometers. In addition, Switzerland’s dual education system and the University of Applied Sciences in Northwestern Switzerland provide a steady supply of highly trained professionals and skilled specialists.

Studies and surveys rank Switzerland year after year as one of the world’s leading location for innovation. Thanks to its strong industry backbone, a thoroughly international business environment that attracts talent from all over the world, and combined with the Swiss academic and dual education system, Basel has established itself as the innovation hub of Switzerland. The density of its offerings is truly unique: Maximum scientific performance, industry expertise and know-how, and a qualified labor force can be found within walking distance in the Basel region.


As early as during the Roman Empire, the Basel Rhine Port was known as the most southern navigable port in the waterways leading to the North Sea. After the opening of the first – and for many years the only - bridge over the river Rhine between Lake Constance and the North Sea in Basel in the year 1226, the city evolved into an important trade hub. Bordering France and Germany, and favorably situated in the center of Europe, the Basel region has maintained its leading role as the most important transportation and logistics hub of Switzerland – with many benefits for local industries and business in general.
In addition, the Basel region is particularly suitable for companies intending to establish an international headquarters in Europe, and for businesses actively pursuing new opportunities in global trade. The Basel region offers the following unique benefits:

The Basel region is an important European traffic hub

A mere 15 minutes by taxi or bus away from downtown Basel, the EuroAirport connects the region directly to more than 90 destinations in Europe, Northern Africa and the Middle East. From the city’s three Rhine ports, containers can reach Rotterdam within three days and be shipped from there all over the world. A train leaves nearly every hour to all major Swiss cities like Zurich (including the Zurich International Airport), Bern, Lausanne and Geneva, as well as economic centers on the river Rhine (i.e. Freiburg, Karlsruhe and Strasbourg). And Europe’s leading metropolitan and capital cities such as Frankfurt, Paris and Milano can be reached easily and conveniently in a few hours on a high-speed train.

The Basel region is Switzerland’s leading logistics hub

Basel’s three Rhine ports handle 12% of Switzerland’s foreign trade along with 842'000 tons of food and produce per annum. The entire Basel region processes a third of Switzerland’s foreign trade. Basel’s EuroAirport is Switzerland’s leading airport for freight. This fits the picture of Basel as a logistics hub, with a workforce of more than 23'000 employed in the logistics sector. 990 logistics companies – among them market leaders such as DHL, Panalpina, Goldrand or Kerry Logistics – call the Basel region home. Here, they provide sophisticated solutions for complex challenges, e.g. in supply chain management, that are routinely in demand by companies in the life sciences and the chemicals industry.

With its central location in Europe, the Basel region is an ideal location for companies active in international trade

Companies as diverse as Davidoff (specialty tobacco), Dufry (retail), Transgourmet (catering) or BIS (Bank for International Settlements, international finance) underline that goods of all kinds are being traded and provided from Basel. Accordingly, Swiss retail giant Coop (the country’s second largest supermarket chain), and Manor (largest Swiss department store) have chosen to locate their headquarters here. The Basel region is also an important location for an array of international trade fairs and exhibitions. A large portion of the international watch and jewelry industry’s revenue is realized annually at BaselWorld. And ArtBasel simply is the world’s most important art fair. A growing number of international consumer brands have discovered the advantages of Basel as a trade hub and opened European headquarters in the Basel region. Among them are for instance the well-known US lifestyle brand Fossil, bicycle manufacturer Cannondale, or fashion and design label Tally Weijl.

A growing number of global companies is discovering the appeal of the Basel region for opening a global or European headquarters, particularly given the outstanding connectivity and transportation system, and the local competencies in logistics and international trade. Well-established Swiss companies and start-ups alike are taking advantage of this central location within Europe. Last but not least, the vicinity to Germany and France, a thriving exchange with the rest of the world, and the cosmopolitanism of the local population make for a dynamic, continuous and sustainable growth of the entire business region.

Breakfast in Germany, lunch in France and dinner in Switzerland: where three borders meet and brimming with the cosmopolitan flair of global businesses, the Basel region sports an un-paralleled quality of life, at a lower cost than in other metropolitan areas of Switzerland. Award-winning architecture, the historic downtown, and a rich and elaborate cultural life – from hipster to classy – are the pillars of an outstanding urban lifestyle in the Basel region. At the same time, a well-developed public transportation system provides quick and direct access to suburban and rural residential areas along with natural parks and sites for local recreation.

Just ask newcomers and recent arrivals: Not only does the Basel region sport Switzerland’s largest expat community with a comprehensive offer of international schools for their kids. Basel can also claim the largest share of expats that have settled and made their home in the region for longer than 5 years. There’s more than one reason for this:

In Basel’s urban lifestyle and rich cultural life there’s something for everyone

The roots of Basel go all the way back to the times of the Romans and the Celts. The region reached its prime for the first time towards the end of the Middle Ages and at the beginning of Modern Age. Of course, Basel didn’t stop there: Today, a thriving creative sector, a variety of restaurants for the local foodie scene, paired with a rich calendar of cultural events all but guarantee a vibrant metropolitan lifestyle. On a stroll through the picturesque historical downtown, during the local carnival season, at a concert in the neo-baroque symphony hall, or simply while enjoying an outdoor movie on the Münsterplatz town square in summer: there is always something going on in Basel.

In Basel, art lovers have come to the right place

The Kunstmuseum Basel, founded in 1671, is considered the oldest public community art collection and according to a rating of the Times of London one of the top 5 art museums in the world. By no means a less appealing point of attraction is the Fondation Beyeler museum, which was designed by the Italian star architect Renzo Piano. Another Basel art highlight is the world’s largest art fair, the Art Basel. Every year, artists, collectors, galleries and auctioneers, as well as celebrities and VIPs have their calendars marked for Art Basel. Some of them might even catch one of the many internationally acclaimed and award-winning performances of the Theater Basel (with opera, drama, and ballet).

Sports are always happening in the Basel region – and not only at the stadium or on the couch

The best of the best in European football (viz. soccer) competitions are hosted by local favorites FC Basel in their St. Jakob Park home stadium. And the aces of the ATP Tour are serving it up at the Swiss Indoors tennis tournament – including the region’s very own native and superstar Roger Federer. Even outside the arena, the folks of Basel are quite keen on sports: No other Swiss city can claim a higher bicycle use, be it commuters riding to work or recreational cyclists on one of the numerous bike paths in the surrounding country side. Runners find unobstructed tracks along the shores of the river Rhine. Cross-country skiers can glide for miles and miles on the gentle runs in the canton of Jura. And after a short drive of less than two hours, alpine skiers and snowboarders will stand on pristine slopes in the Swiss Alps.

Where the borders of Switzerland, Germany and France meet, and an enticing diversity of activities awaits

A wine tasting in Alsace, a gourmet feast in Southern Baden-Württemberg or a cozy picnic on a mountain range in the Jura? In the Basel region there’s hardly a wish that cannot come true in an hour’s drive. And there’s always something new to discover! Ever wanted to jump in a cool river after a hot summer’s day? That’s when the shoreline of the river Rhine turns into a veritable Mediterranean Riviera – in the heart of the city of Basel.

Variety and diversity within short distances, a first-rate public transportation infrastructure like no other, and safety and political stability routinely place Switzerland in the top ranks of the leading quality of living surveys. All of this can easily be found in the Basel region, enriched with a unique mix of arts and culture, lifestyle and an international flair. Not surprisingly, Basel is considered one of Switzerland’s hippest and trendiest places among young Swiss.

Our services
Gabriela Güntherodt

Your contact person

Gabriela Güntherodt

Member of the Management Board, Head of International Markets & Promotion

Contact us

Invest in Basel Region

Is your company in expansion mode? Are you looking into establishing a presence in Europe and Switzerland to break into new markets? Then the Basel region is your location of choice. Within close proximity you’ll find everything you need for long-term and sustainable succeed.

A number of multinationals, first and foremost in life sciences, guarantee for a truly international business environment. The Basel region sports a global-minded talent pool, and a highly skilled workforce across the entire value chain and across functions. Located in the center of Europe and directly neighboring France and Germany, the Basel region offers an outstanding business framework while enjoying Switzerland’s world-renowned quality of life.

Would you like to find out how your company can benefit from establishing a presence in our business location? We’ll gladly show you how. Our specialists advise companies like yours during every stage of their expansion projects, comprehensively and expertly:

Evaluation

Taxes? Job market? Competitors? Permits? Industry environment? We compile all the relevant information and data about the Basel region and Switzerland for you, customized to your individual project requirements.

Site selection

Any open questions? We facilitate contacts to the right experts to answer your questions. We’ll connect you to our government authorities, industry and legal experts, and provide professional support during your real estate search.

Site visit

Would you like to get to know the Basel region first-hand? We’ll diligently plan your site visit and put together a customized itinerary, with maximum efficiency and fully matched to your requirements.

Business development

Do you want to accelerate your business growth? We support you in establishing relations to local partners and organizations - accelerating your access to the Basel region’s highly diverse business and innovation ecosystem.                                        

Our services are free of charge to companies that are evaluating the Basel region as a potential business location, and hence will contribute to our dynamic business environment. Being innovative with an open mind for new ideas has a long tradition in the Basel region. We are looking forward to hearing about your business idea and helping you to become successful right from the start.

Gabriela Güntherodt

Your contact person

Gabriela Güntherodt

Member of the Management Board, Head of International Markets & Promotion

Contact us

Connecting Innovators

Connecting Innovators brings together ideas, companies and entrepreneurs. This happens both informally at the specialist events organized by BaselArea.swiss and also formally through the individual support provided by BaselArea.swiss for projects with the procurement of experts, cooperation partners and funding. And here the experts from BaselArea.swiss have a broad network of more than 8000 innovators they can fall back on.

In terms of subject areas, the focus of Connecting Innovators is on five core fields: Life Sciences, Medtech, Information and Communications Technology, Production Technologies and Micro, Nano & Materials. Each of these technology fields is managed by a specialist. In close collaboration with industry, the Technology Field Manager defines the programme of events, acts as contact partner for projects and cultivates partnerships with relevant research groups and other institutions in the Basel region.

Connecting Innovators thus offers the ideal entry point for gaining a foothold in the Basel region and profiting from its diverse innovation ecosystem. Entrepreneurs, innovators and experts get together for regular exchanges of ideas and know-how at more than 80 meetings each year – in a variety of formats:

  • Events: focus on knowledge transfer, offering companies and especially also start-ups the opportunity to present themselves and their projects and promoting regular exchanges of experience and knowledge across companies and disciplines among innovators in the Basel region.
  • Workshops: address a topic in depth by facilitating dialogue within a body of experts that extends across companies and disciplines – with the aim of exploring the spectrum of applications for new technologies and initiating concrete projects and cooperative ventures.
  • Technology & Innovation Circles: are seen as initiatives that run for several years in order to develop an innovation topic further within a community that extends across companies and disciplines and to exploit new market potential.

BaselArea.swiss also offers specific events and services to companies in the founding phase under Supporting Entrepreneurs.

Sebastien Meunier

Your contact person

Sebastien Meunier

Member of the Management Board, Head of Innovation & Entrepreneurship


Tel. +41 61 295 50 15

sebastien.notexisting@nodomain.commeunier@baselarea.notexisting@nodomain.comswiss
Sebastien Meunier

Your contact person

Sebastien Meunier

Member of the Management Board, Head of Innovation & Entrepreneurship

Contact us

Supporting Entrepreneurs

Looking to start a company? That’s great, because our region lives from entrepreneurship. As promoter of innovation and inward investment for the Basel region, BaselArea.swiss provides support especially for entrepreneurs focused on technology and innovation.

At the heart of the service we can offer is our programme of seminars and workshops:

  • Founder Course: The centrepiece of the supporting services on offer is our programme of seminars and workshops: our basic package - the founders’ course - is aimed at all interested parties planning to start a company. You can find an overview of the next courses here: Overview courses

The further range of support on offer is aimed exclusively at start-ups and entrepreneurs with concrete projects from the innovation and technology sector:

  • Seminars & Workshops for Entrepreneurs: These allow a more in-depth examination of various business issues, such as the business plan, funding, product development, pricing and intellectual property, as well as marketing and communications. This series of events is aimed exclusively at start-ups and high-tech SMEs with concrete innovation projects.

In addition to the courses and seminars, BaselArea.swiss also offers individual consultations on concrete projects. The focus here is exclusively on companies and projects with strong growth potential from the field of innovation and technology:

  • Connect & Advisory: In an initial consultation, our expert assesses the need for support and sets up contacts with specialists, research institutions or potential cooperation partners.
  • New Venture Assessment: In a guided process and at individually convened expert meetings, start-ups and innovative SMEs can get their business projects reviewed by established industry experts, entrepreneurs and investors. Further information

With these provide, BaselArea.swiss above all covers the early phase of founding a company. The aim is to valuable information and concrete recommendations between the initial idea and the actual start-up, right through to the first implementation plan and financing round. This not only gives entrepreneurs more security, but also enables them to speed up the implementation of their project quite considerably.

Sebastien Meunier

Your contact person

Sebastien Meunier

Member of the Management Board, Head of Innovation & Entrepreneurship

Contact us
Gabriel Schweizer

Your contact person

Gabriel Schweizer

Senior Project Manager Asia


Tel. +41 61 295 50 13

gabriel.notexisting@nodomain.comschweizer@baselarea.notexisting@nodomain.comswiss

Accessing China

The importance of China as a place for doing business has increased enormously in the past few years – at first as an offshore destination for low-cost production of consumer goods, but today also - and increasingly - as a major sales market and source of talents. The expansion of business into China offers great growth potential especially for small to medium-sized enterprises in the high-tech sector. However, it is not easy to gain a foothold in this complex business area.

BaselArea.swiss therefore offers support from a single source to companies in the Basel region (cantons Basel-Stadt, Basel-Land and Jura) – from the initial market evaluation to concrete procurement of business partners. Besides the necessary expertise, our advisors have excellent local contacts, which have been established over many years of exchanges both on the political and on the business level. BaselArea.swiss also cultivates a large network of companies and experts with experience of China who keep abreast of all the latest developments.

As a co-organizer of the annual Swiss-Chinese Life Sciences Forum, BaselArea.swiss helps to deepen exchange between China and the Basel region.

Life sciences companies benefit from partnerships with the Zhangjiang High-Tech Park and the new Fenglin Life Sciences Park in Shanghai and thus have access to the leading life sciences hub in China. The longstanding team of local partners provides support in both building a business in Shanghai (product registration, funding, marketing and so on) and in establishing contacts with potential business partners and clients.

Gabriel Schweizer

Your contact person

Gabriel Schweizer

Senior Project Manager Asia


Tel. +41 61 295 50 13

gabriel.notexisting@nodomain.comschweizer@baselarea.notexisting@nodomain.comswiss

Our Channels: EVENTS | REPORTS

report Supporting Entrepreneurs

"It doesn't always have to stay the same"

08.01.2019

Désirée Mettraux has been the CEO of Creadi since 2016. The Pax spin-off has developed the Simpego online insurance platform. The insurance expert is confident that the industry will profit if it opens itself up to partners. The aim is to make insurance fun.

BaselArea.swiss: Frau Mettraux, what does insurance mean to you?

Désirée Mettraux: For many people, insurance is a boring and complicated topic. I associate insurance with freedom. I want to make insurance fun.

The Pax spin-off was founded in 2016. What has changed since then?

We discarded many of our original ideas. A great deal of progress and development is taking place in the InsurTech market, with a lot of money being invested throughout Europe. We are also seeing which models don’t work in the B2C market. We are critical with ourselves and question our actions regularly. Simpego – our online platform for insurance companies – was developed from a test phase in which we tried out many things.

Creadi is financed by Pax, right?

Exactly. Agile spin-offs are the ideal learning environment for large parent companies. At the same time, they are great for attracting talent. With Simpego, we launched the first native app on the Swiss market in which insurance policies can be taken out “on the go”. Not every insurance company would be able to get an app such as this off the ground so quickly. However, we have been able to work together with a major insurance provider to test how its product works on the platform. Everyone will benefit from the insights gained as part of this test.

How much does the Swiss insurance industry still have to learn in the field of InsurTech?

With 12 percent of insurance policies taken out online, Switzerland is lagging far behind other European countries. This compares with over 30 percent in Germany. Making up this shortfall will not be simple.

Why?

If society is not yet ready to utilise these offerings, it would not make sense for an insurance company to make its products available digitally. Our society still prefers to go down the traditional route with insurance advisors.

Creadi is setting out to turn this model upside down. This might not please everyone.

There have been pioneers who have forced themselves onto the market while not making themselves popular in the process. However, this does the market no harm. When a change is introduced or an innovation is developed, everyone has to respond accordingly. Ultimately, this benefits consumers.

It is obvious that many people trust insurance brokers who can explain the policies in layman terms. How do you develop a sense of trust with an app?

Trust and brand perception are our greatest challenges. Of course, the personal contact that some customers have enjoyed with their insurance agents for decades cannot simply be forgotten. That’s why we offer our customers the possibility of engaging in live chat or of receiving advice by telephone.

Could this be the solution?

In my opinion, we need to shift our focus elsewhere. While most insurance products that don’t deal with the complex area of pensions are standard and no-one is reinventing the wheel when it comes to personal liability insurance, Mobiliar agents only sell their own products, which may not necessarily be what the customer is looking for. We want to solve this problem and offer a different service. Customers should be able to choose with which provider they take out insurance policies online and whether they want to make use of advice. With us, you can take out an insurance policy in a minute, without any paperwork at all.

What feedback have you received from other insurance providers?

There are companies that want nothing to do with InsurTech companies, as they don’t want to weaken their own sales channels. However, there are now an increasing number of insurance providers who are receptive to digitisation issues and want to try out new things. We are, in principle, open to every new partner. I am very much in favour of the whole industry opening up and working together as part of a common ecosystem.

It sounds like a great idea...

... but things are a little different in reality. That’s why we are trying to bring together different providers on our marketplace. It doesn’t always have to stay the same.

What role is digitisation playing in the industry?

Any companies that still carry out manual processes electronically have not yet embraced digitisation. For me, digitisation is an attitude and a matter of placing the customer at the centre of everything we do. Many companies adopt an inside-out approach rather than one looking from the outside in. There’s still a lot to be done in this respect. We all – including insurance providers – need a strategy for a digital world. Who would have thought twelve years ago that we would be buying our shoes and clothes almost exclusively online? Perhaps we will also reach this point with insurance someday.

Do insurance products also need to be modernised and brought in line with the times?

Yes, of course. The younger generation of customers are taking an increasingly hybrid approach to purchases. They buy M-Budget cottage cheese and at the same time FineFood olive oil. We are also seeing this in terms of insurance. While it should be clear to everyone that 25-year-olds have no need for CHF 5,000 of frozen food cover in their household insurance, this item is still a standard component of many household insurance policies. However, if you live in a cheaply furnished shared apartment, for example, you might need an insurance policy to cover a bicycle worth CHF 4,000 or your mobile phone and laptop. Many insurance policies no longer match up with our lifestyles, especially in urban regions.

Another problem is the image.

Insurance companies have the reputation of always wanting to sell you something. Here at Creadi, we want to change this image and create a sense of transparency. If we don’t have the right offering for somebody, we tell them this and point them towards products that suit them better. We also don’t offer long-term contracts; everything is arranged on a short-term basis.

Creadi was presented with the DIAmond Award last year. Congratulations, albeit belatedly!

Thank you. We have programmed the Simpego Snap vehicle registration document scanner. It takes a photo of the vehicle registration document and processes it using image processing before the program subsequently makes an appropriate offer for the type of vehicle. This program is based on a clever algorithm that tells you the types of vehicle coverage available, depending on the model, category and year of registration. This allows customers to take out vehicle insurance in one minute flat. The program is designed for mobile devices, as the vehicle registration document is usually stored in a vehicle’s glove compartment. I think products such as these are great, as they make life simpler.

What do awards such as this one mean to you?

It was important for us that the award validated our product in front of over 1,000 people from the industry. We have proven and confirmed in our industry that we are on the right track. This is a very valuable proposition and facilitates access to other partners. Our development and performance show that we are much more than just an insurance broker.

There are 15 people working at Creadi at the moment. How easy was it to bring new people into the company?

Basel is a difficult place in which to set up a technology startup. Despite this, we made a conscious decision to be based in Basel. Some of our employees moved here especially for us. Basel is certainly an attractive location that has a great deal to offer in terms of culture and infrastructure. The city also has an international flair. Nevertheless, it is of compact size and our employees are able to find affordable housing.

report Precision Medicine

BC Platforms bietet neue Dienstleistungen an

15.01.2019

event Supporting Entrepreneurs

Bring your market and competitor analysis to the next level

Date: 22.01.2019

Place: Switzerland Innovation Park Basel Area AG, Gewerbestrasse 24, 4123 Allschwil

event Innovation

Innovation Lounge «Le Tout Connecté»

Date: 28.02.2019

Place: Cinemont, Rue Emile-Boéchat 85, 2800 Delémont

BaselArea.swiss et Raiffeisen ont le plaisir de vous inviter à l’événement
« Le tout connecté 2019 : santé et innovation ». Les échanges et l’utilisation des données s’intensifient, de nouvelles technologies permettent de créer des circuits plus rapides qui offrent de nouveaux modèles d’affaires – avec des opportunités inégalées dans le domaine de la santé. Venez découvrir les évolutions du système de santé et découvrir de nouvelles opportunités d’affaires.

Date: 28.02.2019, 18 :00 – 21 :00
Lieu: Cinemont, Rue Emile-Boéchat 85, 2800 Delémont

 
Programme

17:30

Ouverture des portes

18:00

Mot de bienvenue

Domenico Scala, Président, BaselArea.swiss

Jacques Gerber, Ministre de l’économie et de la santé, Président du Gouvernement, République et Canton du Jura

Stefan Jeker, responsable RAI Lab, Raiffeisen Suisse

18:25

Impulsions sur le thème de la santé connectée

Prof. Dr. mult. Hans-Florian Zeilhofer, Associate Vice-President for Innovation, University of Basel

Victor Callegari, Director Business Development, Turck duotec

19:00

Table ronde et débat

Stefan Jeker, responsable RAI Lab, Raiffeisen Suisse

Prof. Dr. mult. Hans-Florian Zeilhofer, Associate Vice-President for Innovation, University of Basel

Victor Callegari, Director Business Development, Turck duotec

Alain Bindels, Head of Innovation Facilitation et Basel Innovation GroupLead F. Hoffmann-La Roche Ltd

Frank Kumli, Head of Innovation and Entrepreneurship, BaselArea.swiss

19:45

Apéritif dînatoire et réseautage

Modération par Gaetan Vannay, COO SecuraXis, conférencier et formateur, spécialiste sécurité humaine
 
Traduction simultanée en allemand.
 
L’inscription est gratuite mais obligatoire avant le 26.02.2019.
 

report BaselArea.swiss

Basel researchers identify drug against the formation of metastasis

14.01.2019

event ICT

Partner Event: Innovation und Organisation in der digitalen Finanzwelt

Date: 22.01.2019

Place: Halle 7, Gundeldingerfeld, Dornacherstrasse 192, 4053 Basel

report Precision Medicine

“Momentum for blockchain in healthcare is growing in Basel”

03.12.2018

Marco Cuomo and Daniel Fritz from Novartis got engaged in blockchain two years ago. Today, their aim is set high: With other pharma companies under the Innovative Medicines Initiative, they formed a “Blockchain Enabled Healthcare” program, due to kick off in 2019. The program that they presented at the Blockchain Leadership Summit in Basel – Switzerland’s largest conference in this field - wants no less than to define how blockchain is applied in healthcare.

BaselArea.swiss: You both work for Novartis that is known for pharmaceutical products but not for technology. How come you started to explore the possibilities of Blockchain in the first place?

Marco Cuomo: We got curious about blockchain and wanted to know which problems we can solve with the technology. A handful of interested people had an informal meeting, we formed a group and basically got to the essence of blockchain. That started two years ago.

What did you find?

Marco Cuomo: First of all we found use cases to learn more about it. This is how the supply chain got on our radar because Blockchain is applicable to tracking and tracing. We involved Dan who is our Supply Chain Domain Architect to build a supply chain from the manufacturer to the pharmacy with LEGO robots…

Daniel Fritz: …where we integrated IoT sensors for temperature and humidity as well as a counterfeit product check. We learned for ourselves about the power of blockchain and what is possible.

Marco Cuomo: Our LEGO demo clearly helped to illustrate our point internally as well as externally. We also quickly realized that other pharmaceutical companies must have the same discussions. So we brought other companies to the table.

Why did you not just develop something on your own?

Marco Cuomo: Of course, you can have for example your own cryptocurrency – and then what? To exchange it, you need other parties who use the same cryptocurrency as you do. No, blockchain is not just a new technology that you learn, implement and benefit from. The key feature is to transfer something valuable from one party to the next. Take the supply chain of pharmaceutical products that involves the manufacturer, the distribution center, wholesale, pharmacy, doctor and hospital. Here, blockchain starts to make sense. 

How so?

Marco Cuomo: With blockchain, you do not have to change any supply management system on your side. Instead, you create a kind of common ground. You do not need an intermediate as blockchain is taking that role. We tend to say that it is a team sport because everybody has to play by the same rules.

What is in it for the life sciences industry?

Daniel Fritz: When we show and explain what blockchain is about, we not only cover the basics. Instead, we also look on what we could potentially design as a solution to build upon the regulatory framework. People think, wait, we can even go beyond the law and uncover some business value. I think most people can quickly see that blockchain offers many benefits over the existing technologies that we have in place.

Marco Cuomo: What is in it is efficiency which comes down to saving money, be faster and more secure. Electronic records can be transparently shown in the blockchain. If something fails in the cool chain, everybody can see what happens immediately. Now you wait till a product arrives at the target to then find out that it is flawed and finally start the process for a resend. With blockchain the flawed product never even has to leave the manufacturer.

Daniel Fritz: With other supply chains it is similar. People want to buy organic food – how do you know it is bio? With blockchain, we can guarantee the provenance of a product and remove or reduce counterfeits from the supply chain. This benefits the industry and the patients.

Marco Cuomo: Speaking of patients: It is the holy grail to bring patients in control of their data. Today the data sits in the different silos, with the hospitals, with physicians for example. With the blockchain, we think there is the potential to open that up so that patients can decide who sees my data.

Where do you see other advantages of Blockchain based healthcare?

Marco Cuomo: Our CEO Vas Narasimhan has the vision to create a medicine based on data only, from real world evidence. Blockchain can help to track and trace the data to guarantee its proper provenance. Another opportunity are data marketplaces where you can offer your data to pharmaceutical companies and researchers. Blockchain could help with that. Where normally it would take time to build up the trust for such an exchange of very sensible and valuable data, there is no need for that with blockchain. Novartis hopes that we can use this data to create new medicine in the future. We are also looking into third party risk management.
How can we make sure that our suppliers comply to our labor and safety rules? Why should we have the same audit ten times a year instead of once? Why should these assessments not be owned by the supplier – if we are guaranteed that the supplier is not manipulating them?

You started two years ago as a small group. Where are you now?

Marco Cuomo: We realized that we need to define certain standards to lay the infrastructural ground for Blockchain in healthcare. That is why we submitted the project “Blockchain enabled healthcare” with the Innovative Medicine Initiative where Novartis is already heavily engaged with more than 100 projects. We convinced eight other companies to join: J&J, Bayer, Sanofi, AstraZeneca, UCB, Pfizer, Novo Nordisk, and AbbVie are part of it. The money comes half from the industry, the other half is from the EU, in total 18 million Euro for three years. Applications for the consortium that should include hospitals, labs, patients, SME and universities to work with us closed in October. After that, we will form a project together and start with it late next year.

What is blockchain enabled healthcare about?

Marco Cuomo: The main goal is to define standards to create a governance body that will last longer than the project itself. Like the W3C, the World Wide Web Consortium that is defining technical standards of the web, we hope to be the same for Blockchain in healthcare. Take the internet – it also needed someone who defined some standards so everyone could build on that. The same will happen here, hopefully. Imagine if Novartis was to implement their own blockchain and has to convince thousands of suppliers to use it. If the next company does the same, end-to-end product tracking becomes impossible for the parties involved. Why should doctors use our system or the other one? Also, the patient journey does not only include pills from Novartis. You need a standard.

How easy was it to convince the other companies to come on board?

Daniel Fritz: Some of the companies we asked jumped on board immediately. Others needed to understand our vision in more detail. So we had a lot of talks which were very positive as we were able to establish a high level of trust and collaboration within the consortium, which is really what blockchain is about.

In which ways did it help to be in Basel to start this journey?

Marco Cuomo: It started here and Novartis is leading it. All the companies and the academia we talked to form the initial approach to the program are close. It also helps to have a CEO who strongly supports digital initiatives and a CDO who sees the potential.

Daniel Fritz: Momentum for blockchain in healthcare is growing in Basel, in Novartis, and globally. It will benefit patients and the industry, but we have a lot of hard work in the consortium and with public partners to get there.

About

Marco Cuomo is Manager of Applied Technology Innovation and a Senior Digital Solutions Architect with Novartis. He started with Novartis in 2005 as a Business Informatics Engineer and gained a Bachelor of Science in Business Administration.

Daniel Fritz works as the Supply Chain Domain Architect at Novartis. Before that he was an engineer officer with the US Army and a Materials Manager. He studied at the US Military Academy at West Point and gained a Master of Business Administration from Duke University.

report Invest in Basel region

Basler Kantonalbank launches innovation subsidiary

10.01.2019

event BaselArea.swiss

Technology Circle Polymers & Structures – Lasermikrobearbeitung

Date: 23.01.2019

Place: Primaform AG, Tempelstrasse 14, 3608 Thun

report BaselArea.swiss

Expats like Basel best

23.11.2018

Expats find Basel to be the best city in Switzerland, according to a study published by InterNations. Six Swiss cities were analyzed as part of its latest Expat City Ranking.

Basel, Zug, Lausanne, Geneva, Zurich and Bern are among the 72 cities around the world analyzed in the Expat Insider City Ranking 2018, published by InterNations. The expat organization also interviewed over 18,000 expats to produce its latest ranking.

Among the six Swiss cities, Basel was ranked the most popular by expats, coming 22nd in the overall ranking. Zug was the second most popular Swiss city, coming in 23rd, while Lausanne (44), Geneva (56), Zurich (57) and Bern (61) all placed in the lower half of the ranking.

Tapei came in first place overall, followed by Singapore, Manama, Ho Chi Minh City, Bangkok and Kuala Lumpur. Aachen was the highest ranked European city coming in seventh, while Rome, Jeddah and Riyadh were the three lowest ranked cities.   

According to an article by swissinfo, Basel scored particularly well among expats for its economic climate, coming in fifth place in this category. The city on the Rhine came in 10th for quality of life, with expats praising its transport system, and 28th for personal finances and housing. In contrast, 32 per cent said they do not feel at home (compared with 23 per cent worldwide), and 54 per cent said that it is difficult to forge new friendships (compared with 34 per cent worldwide).

report Life Sciences

Unitelabs automating lab work

08.01.2019

event Micro, Nano & Materials

Diagnostics: Startups and Startup-Support

Date: 24.01.2019

Place: Parterre Rialto, Saal 1, Birsigstrasse 45, 4054 Basel

report BaselArea.swiss

Roivant raised USD 200 million, now valued at USD 7 billion

14.11.2018

The Basel-based pharmaceutical company Roivant Sciences has raised USD 200 million in a funding round. As a result, the company is now valued at an estimated USD 7 billion.

Roivant Sciences reported in a press release that all existing institutional shareholders participated in the latest funding round. The Basel pharma company also attracted a number of new investors, including NovaQuest Capital Management and RTW Investments. These new investors made up the majority of this latest funding drive, in which Roivant raised USD 200 million. The round has not yet finished and is only expected to close in early December. According to the press release, this latest financing puts the value of Roivant Sciences at approximately USD 7 billion.

Since the previous Roivant funding round last year, the number of therapies in development has grown from 14 to 34 and the company has increased its subsidiary “Vants” from six to 14. There has also been growth in employee numbers across Roivant and the Vants, from under 350 to more than 750. In addition, the Roivant subsidiary Enzyvant initiated a biologics licence application for a regenerative therapy to the U.S. Food and Drug Administration (FDA).

For 2019, the company anticipates topline data from six Phase 3 clinical trials. Roivant Health also intends to launch new Vants next year. This subsidiary was founded in June to develop companies that bring innovative medicines to emerging markets and improve the process of developing and commercialising new medicines through the application of technology. Sales are also expected to grow for Datavant, founded in autumn 2017 as a subsidiary that uses artificial intelligence in data analysis to improve the clinical trial process and accelerate drug development.

Roivant Sciences and its subsidiaries are supported by BaselArea.swiss as they establish themselves in Basel.

report

Infographic: The Basel Biotech & Pharma Ecosystem

07.01.2019

event

LaBiotech Refresh #12 in Heidelberg (DE)

Date: 31.01.2019

Place: Urban Kitchen Heidelberg, Poststraße 36/5, D-69115 Heidelberg

report Production Technologies

Three entrepreneurs, three visions of Industry 4.0

05.11.2018

BaselArea.swiss invited startups and Industry 4.0 projects to participate in the first Industry 4.0 Challenge. A jury from the industry chose three finalists: Philippe Kapfer with NextDay.Vision, Roy Chikballapur with MachIQ and Dominik Trost with holo|one. Learn more about their contributions and visions in the interview. You can meet the entrepreneurs at the Salon Industries du Futur Mulhouse on 20 and 21 November 2018.

BaselArea.swiss: Which problem does your company aim to solve?

Dominik Trost, holo|one: In general, our solutions utilise Augmented Reality to quickly bring know-how to where it is needed. This translates to offering intuitive means of maintenance support, such as holographic checklists or reporting tools, as well as AR enhanced remote assistance for companies to provide electronic information to sites around the globe, alongside common audiovisual calls. We also use holograms and animations as storytelling tools, and are developing an app entirely dedicated to design and presentation purposes. Most of all, we believe in keeping things simple: Our apps concentrate on a core set of powerful features and can all be managed through our browser-based management portal. People should be able to use our apps with as little effort as possible.

Roy Chikballapur, MachIQ: We help machine builders and manufacturers to gain equipment and asset performance. To that end, MachIQ provides a software for machine builders to simplify customer support and to monitor their machines, hence reducing unplanned outages for their customers. For manufacturers, MachIQ created a software that helps with predictive support and that combines useful functions for plant managers, controllers and the maintenance team alike. In short: We bring machines to life.

Philippe Kapfer, NextDay.Vision: We simplify communication between machine manufacturers and their customers and makes them safer. Normally, connections between two contacts are insecure and vulnerable because one or even both sides have to open the connection. This makes them vulnerable. Also, you usually need to interrupt the workflow to validate a partner. Our API is designed to help companies create integrated software. For example, a company can update its machine remotely and integrate the validation workflow directly on the customer side. The customer just logs on to his smartphone. He does so by signing in by hand. Afterwards, the manufacturer can update the machine from a distance. This leads to a traceable and rule-compliant process.

When and why did you found your company?

Philippe Kapfer: NextDay.Vision has been around since mid-2017. Before that, I wrote a book on the security of computer systems as part of my master's thesis, showing how Windows can be hacked – corporate computer systems are easily attackable from the inside. For fear of such attacks, many companies do not use the cloud, for example, and try to keep their systems closed. In discussions with machine manufacturers and their customers, I realized that there is a lack of solutions for this. In the course of digitalization, the question naturally arises as to how we can make connections secure. My company provides answers to that question.

Roy Chikballapur: When I was with Schneider Electric in Paris, I helped to digitalize industrial offers for different companies. However, by talking to the machine builders and manufacturers I learned that they struggled with much more basic problems. One of these fundamental problems is customer support – it simply takes too much time to look up customer and serial numbers and to fix stuff. All the while, the machine is not producing anything and only generates losses for the respective company. I had the idea for my company in 2014, in 2016 I launched MachIQ.

Dominik Trost: It all began with the presentation of the Microsoft HoloLens: We saw the presentation live and knew that AR will be a big thing using head-mounted devices. Soon we got the first device and had lots of workshops with companies from different areas of business. We immediately realized the benefits of this technology and companies saw their AR use cases too. After assessing the market potential in Switzerland, we founded our company just at the end of that year, first concentrating on individual showcases. We soon realized that a standardized approach better satisfies corporate needs, but there was still a lot of work to do: This year, we almost exclusively worked on developing ‘sphere’, our new AR platform that will be released at the end of November.

How did you learn about the i4 Challenge and why did you apply?

Dominik Trost: Markus Ettin, industry 4.0 and automatization manager at Bell Food Group, suggested that we might be a good fit for the i4.0 Challenge and motivated us to look deeper into it. Though having an international outlook, we found it important to strengthen the regional awareness for our technology as well, so we took our chances…

Philippe Kapfer: For me, the Challenge was like another litmus test. I wanted to know how our solution was received. In the Industry 4.0 Challenge, I had the opportunity to have my project reconfirmed by industry experts. At the same time, the jury acknowledged that we were actually bringing something new to industry.

Roy Chikballapur: We were in touch with the BaselArea.swiss team thanks to their support in us relocating from the Canton of Vaud to Basel-Stadt. Sebastien Meunier, who was responsible for the initiative posted about the i4 Challenge on LinkedIn and this is how we found out about it. I believe that the discussions on BaselArea’s LinkedIn community are very relevant to what’s happening in the Industry 4.0 sector and this is what motivated us to apply.

What does the term “Industry 4.0” mean to you and why do you consider the topic significant?

Dominik Trost: To us, industry 4.0 is the logical evolution of industry with the tools and technologies that are available or being developed. Like the ‘4.0’ epithet already suggests, we think that it is the industrial revolution of our generation, adding immense amounts of productivity, safety, and interconnectivity. It is therefore obvious to us that industry 4.0 will remain the hot topic over the following decade, and now is the ideal time to get on board.

Philippe Kapfer: I believe that "Industry 4.0" is often used to sell a new product or service. Often the technology was there before and is merely used differently under the title Industry 4.0. For me, that label first and foremost means that the industry is evolving.

Roy Chikballapur: I think there is more to the phrase. I agree that a lot of focus today seems to be on the technologies that enable the digitalization of processes, the generation of useful data and the algorithms that many expect will replace human beings in several functions on the shop floor. At Machiq however, we focus on the business model transformations that these technologies will bring about when they are deployed at scale and we find few companies are preparing themselves for this.

Here is an example: Most machine builders consider the sale of spare parts and the delivery of maintenance and repair services as their “Services Business”. However, their customers are actually buying the experience of zero unplanned outages. With the improved ability to connect machines and to analyze performance data in real time, outages can now be prevented.
However, in doing so, machine builders will likely reduce their spare parts revenue. Are they ready for this? Not as long as they stick to current business models. But what if they offered a “Netflix of spare parts and services”-contract where the customer instead buys uptime.

What if a yoghurt producer could pay his equipment supplier based on the number of pots of yoghurt produced per month? This would force a shift from a capital expenditure-heavy model to an operational expenditure-based model, even in the machinery industry. The Industry 4.0 model will force suppliers to collaborate with customers and competitors to collaborate with peers. It is our task to accompany all parties to take this transformative journey in a step-by-step manner that does not disrupt the current business models unnecessarily.

Where do you see the development in the region?

Roy Chikballapur: We settled in Basel primarily because of its location at the heart of the machine building industry in Europe. In a 300 km radius we have the largest concentration of leading machine building companies in every important industry. What was also a key attraction was the Canton's focus on Industry 4.0. While there are many startup hubs across Europe, they tend to focus on more “sexy” topics like Fintech, Blockchain and AI. Personally, I hope that the region instead takes up something that is more concrete and “real” as its focus area, capitalizing on its strength as a life sciences hub but also as a center of industry and logistics. We would like to see more collaboration among Industry 4.0 startups to integrate each of our products to develop more comprehensive offers for our customer base. We would also like to increase our collaboration with larger industrial companies in the region. I am certain that such a focus on the i4 theme will accelerate innovation and position Basel as a hub for Industry 4.0.

Dominik Trost: As a software company with a standardized product, our outlook is not as much regional, but rather national or defined by language barriers. Looking at the state of AR in Switzerland and Germany, there are indeed more pockets of development here than in other places, mostly in the form of individual startups and university programs. However, AR is still generally viewed as an experimental technology, despite applications being proven viable and beneficial. There is nowhere near as much drive and competition as in the US or East Asia – both a chance and a ticking clock for us.

What are your plans for your company?

Philippe Kapfer: We currently have customers mainly in the Jura and in the French-speaking parts of Switzerland. In addition to our products, I also offer training and audits on information security systems. In the future, I want to put even more capacity into development. We are targeting both the national and international markets with our security software and API. The cybersecurity market is growing by ten percent annually, but not enough people can respond to this development. NextDay.Vision provides the software that satisfies a need and makes it easier for companies to meet high security standards. We want to anchor cybersecurity in the mindset of the industry. This includes enabling connections between customers and manufacturers without sacrificing data security. We are confident that we will continue to grow with our product and vision.

Dominik Trost: At this point, almost anything is possible. We are actively building up our network of distributors and are also looking across the borders, already promoting our solutions in Germany and exploring our options in other countries. It is very likely for foreign competition to enter the European market, which makes it important for us to act quickly and decisively. We have, however, built a competent team and are very confident in the quality our products, so we are looking forward to what the future holds.

Roy Chikballapur: MachIQ has positioned itself as a neutral, brand agnostic player offering software products that connect machine builders and their industrial end-user customers for asset performance management. Machiq’s software creates the dynamics of a “data cooperative” for Industry 4.0. Common data benefits everyone on the system, but is managed securely so that it does not compromise the relationships that companies have built with their suppliers and customers or the competitive dynamics between business peers. Our vision is to become the “Business Operating System” of the Industry 4.0-enabled world. While many companies aren’t thinking about it, the moment we present our vision to them, they immediately get us and they get what we are trying to do. We are experiencing strong growth in our customer base. Consequentially, we are focusing on hiring the right talent and growing the team fast enough right now.

Text: Annett Altvater

report Innovation

Centre for abdominal disorders opens in Basel

07.01.2019

event Life Sciences

Life Sciences workshops - Negotiation

Date: 31.01.2019

Place: Switzerland Innovation Park Basel Area AG, Room Vision, Gewerbestrasse 24, 4123 Allschwil

Cookies

BaselArea.swiss uses cookies to ensure you get the best service on our website.
By continuing to browse the site, you are agreeing to the use of cookies.

Ok